Approach
UX Research
The lead designer and I conducted interviews with various groups, including innovation researchers, Directors, and internal users, to gain insights into different workflows and organizational structures.
Service Blueprints
Based on our research and findings, we utilized service blueprints to map out the user journey, product flow, personas, and backend processes, ensuring a comprehensive perspective.
Designs
Style Guide
Design lead and I developed a style guide to ensure product consistency, incorporating existing colors and fonts while adding a secondary font and expanding the color palette. Sass variables were created for easy typography and color adjustments.
Prototyping
Rapid prototyping significantly streamlined our process. By incorporating A/B testing and prototyping, developers were able to ask more informed questions and gain a clearer understanding of the project requirements. This approach also facilitated user testing with both internal and potential users.
Deliverables
Tracker Update
- Enhanced UI to adapt to different types of teams.
- New Tile View
Impact
- Addressed a pain point for researchers so they can scan different groups of
Search Enhancements
- Collaborated with Engineers to create a better search experience
- Re-worked filter for the detailed searching features.
Impact
- Allowed users to search through 744 categories, and 46 industries which increased workflow
- Lead the devs to discover code that was crippling our search
Pipeline Tracker
- Improved Tacker Cards UI
- Added a filter search to find specific files, notes, categories, and industries.
Impact
- Improved visual hierarchy.
- Optimized searching for files and contacts of manually added companies.
- Created a Dynamic UI that can changed based on each user's and organizations research style.
Design Systems Library
When I joined the team, there was no existing design system for the product. I took the initiative to update and enhance the platform by gathering validated workflows, breaking down components, and documenting them. This allowed the design system to serve as a reliable source of truth.
