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About Me
Resume
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Vinaj Ventures (Work in Progress)

Link to Product Page

Startup
Tracker

Overview

The Venture Capital firm needed to scale its in-house research tool into a SaaS enterprise product for innovation research analyst groups. They also wanted an improved marketing page that explained our services, and a whole revamp of the product. I redesigned their end-to-end experience of their research tool, and they developed their marketing page.

Problem

Our internal tool needed to scale to an enterprise-level platform. We needed a robust search-and-filter experience, along with an updated UI to improve flexibility.

Team

Lead Engineer
Engineer
Product Manager

Product

SaaS

Time

2020-2022

Tools

Figma
Illustrator
After Effects
Lottie

Impact
Green upward arrow icon indicating positive growth
473.8% (1.5k) visitors to product page.
Green upward arrow icon indicating positive growth
+20% Search Interactions
Green upward arrow icon indicating positive growth
+12% Increase of research pipelines
My Role
Given the short turnaround time, I had to improvise, but effectively use my time.
Presentation slides showing tools used, product page and demo request design with strengths and takeaways.
Research
Competitive analysis, interviewed research analysts and understood their day to day workflows.
Payment and billing workflow diagram with status labeled In progress and screenshots of UI below.
Service Blueprints
Created detailed journey and touch points to keep our design flows relevant.
List of general crafters with usernames, ratings, ages, incomes and country for contributors using computers.
Created Brand Identity
New colors, typography rules, Logo treatments, and component styles.
Screenshot of a website workflow showing pipeline updates, search, and editing steps with thumbnails.
Prototyped
Prototyped potential solutions for more research and validation.
Screenshot of a digital interface showing search filter bubbles and data tables for search filtering.
Handoffs for Developers
Organized and communicated the final Design to devs.
User interface showing color palette, file upload, and enhancement options for image uploading.
Scaled Design Systems
Scaled components to relevant devices using our variable library.

Examples of brand guidelines

Final Designs for Marketing page

Before

The page was a simple one-pager, but no branding.

After

Brand usage and Usage of visual language.

Final Designs for Startup Tracker
Created multiple end-to-end designs from scratch.
Search
Given the short turnaround time, I had to improvise, but effectively use my time.
Improved Search
Added a filter, and sort feature to narrow down searches for researchers.

Style Guide

We developed a style guide to ensure product consistency, incorporating existing colors and fonts while adding a secondary font and expanding the color palette. SaaS variables were created for easy typography and color adjustments.

Prototyping

Rapid prototyping significantly streamlined our process. By incorporating A/B testing and prototyping, developers were able to ask more informed questions and gain a clearer understanding of the project requirements. This approach also facilitated user testing with both internal and potential users.

Tracker Update

  • Enhanced UI to adapt to different types of teams.
  • New Tile View

Impact

  • Addressed a pain point for researchers so they can scan different groups of

Search Enhancements

  • Collaborated with Engineers to create a better search experience
  • Re-worked filter for the detailed searching features.

Impact

  • Allowed users to search through 744 categories, and 46 industries which increased workflow
  • Lead the devs to discover code that was crippling our search

Pipeline Tracker

  • Improved Tacker Cards UI
  • Added a filter search to find specific files, notes, categories, and industries.

Impact

  • Improved visual hierarchy.
  • Optimized searching for files and contacts of manually added companies.
  • Created a Dynamic UI that can changed based on each user's and organizations research style.

Design Systems Library

When I joined the team, there was no existing design system for the product. I took the initiative to update and enhance the platform by gathering validated workflows, breaking down components, and documenting them. This allowed the design system to serve as a reliable source of truth.

More to come! This was a brief idea of my experience.  Let's talk more about the details! ✉️

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AboutResume
raeven.dez@gmail.com
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