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3d illustration of Raeven
RAEVEN
FERNANDez
inquisitive
Curious
Product leader
Systems thinker
Senior Product Designer @ Michaels

5+ years of design experience in San Francisco.
A cross-functional collaborator and a champion of intuitive design.
Always finding new ways to broaden my horizon. Welcome!

Lets Chat!
RAEVEN FERNANDEZ
Senior Product Designer
@Michaels Stores
inquisitive
Curious
Product leader
Systems thinker
Orange Beanie

5+ years of design in San Francisco.
A great cross-functional collaborator and champion of intuitive design. Experienced in B2B, B2C, SaaS, & e-commerce. Always finding new ways to broaden my horizon, welcome!

Lets Chat!

Current AI Side Project

Camper loadout

Using my own Notion database for camping gear, paired with Claude to make a visual camping gear organizer. Limited gear slots, focuses on weight. Designing th Ui similar to Arc Raiders, a really popular game at the moment!

Design Philosophy

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1234-M

WORK

E-Commerce

Redesigned Header Navigation

Improving header navigation for Michaels that improved revenue, interaction, and page visits.

View Work
WEB APP | MACHINE LEARNING

EV Fleet
management Tool

Designed an end-to-end experience that addresses the worries and concerns of large fleet teams converting to EV fleet and infrastructure.

View Work
SaaS | PRODUCT DESIGN

SaaS tool

Designed end-to-end Enterprise SaaS tool & marketing page to pair healthcare startups with Venture Capital.

View Work
WEB DESIGN | PRODUCT DESIGN

New Website
for Vinaj Ventures

Redesigned and developed Vinaj Ventures website from end to end.

View Work
IoT | PRODUCT DESIGN

Mend

Providing healthy choices and creating a peaceful environment for healthcare workers.

View Work
IoT | PRODUCT DESIGN

Green Sight Energy

Track your energy usage and work with your community to build a greener world.

View Work
IOS APP | UX Design

V-Maps

I needed and app to help
plan trips and collaborate with friends.

View Case Study
IOS APP | UX Design

New Brew

Wanted to create a project that aligned with my curiosity with beer, and help others learn more.

View Project
IOS APP | RE-DESIGN

Level-Up

Inspired by new skills I redesigned and old project based on feedback.

View Project

Motion reel

After Effects
Cinima 4D
Spline
SOON

Student IoT Projects

Green Sight Energy
Mend
AboutResume
raeven.dez@gmail.com
© 2026 Raeven Fernandez. All rights reserved.