RAEVEN YU FERNANDEZ
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Senior Experience Designer
(650) 296-1790 · San Francisco, CA · Portfolio: raeven.design · raeven.dez@gmail.com · linkedin.com/in/raevenyu
Senior Experience Designer and individual contributor with 5+ years crafting intuitive, customer-centered digital and physical experiences across mobile, web, and in-store touchpoints, delivering measurable business outcomes across cross-functional organizations.
PROFICIENCIES
Design
Figma
Claude AI
Interaction Design
Experience Design
Visual Design
User Research
Usability Testing
Journey Mapping
User Journeys
Service Blueprints
Design Systems
Prototyping
Spline
After Effects
HTML5/CSS
Cinema 4D
JavaScript
Webflow
WCAG 2.2 Accessibility
Framer
Wireframing
Miro
GenAI Tools
Jira
Marvin AI
Confluence
EXPERIENCE
Senior Product Designer
Michaels Stores
June 2024 – Present · Dallas, TX (Remote)
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Created intuitive designs for omnichannel navigation across mobile, web, and in-store touchpoints, driving $5.67M in added revenue, +49.8% category clicks, and +9.1% filter engagement.
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Streamlined multi-vendor payments and checkout into a one-page flow, improving usability testing scores and earning stakeholder buy-in.
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Built a prioritization framework that boosted project throughput 65%. Mentored onshore and overseas designers as a subject matter resource.
Product Designer
NextEra Energy Mobility
Sept 2022 – July 2024 · San Francisco, CA (Hybrid)
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Led 0-to-1 redesign of an ML-powered EV fleet dashboard, simplifying complex data into actionable insights. Partnered with PM & Engineering to ship a hardware alert system.
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Conducted 15 user research interviews with fleet directors nationwide, surfacing key pain points that shaped platform design decisions.
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Redesigned TCO visualization flows for electric fleet conversion decision-making.
Product Designer
Vinaj Ventures
April 2020 – July 2022 · Redwood City, CA (Remote)
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Redesigned two websites end-to-end using Webflow and motion graphics, driving a 473.8% spike in new visitors.
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Designed a health-tech research tool with customizable data views for innovation teams tracking startups.
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Built a survey tool for flavor and fragrance scientists, cutting testing turnaround time by 30%.
EDUCATION
BFA, Interaction & UX/UI Design
Academy of Art University
Coursera: Generative AI for Everyone
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raeven.design · raeven.dez@gmail.com · linkedin.com/in/raevenyu
